Customer Intelligence for Insurance

Customer intelligence is incredibly important for unlocking value from the customer relations for insurance companies, in a very competitive insurance sector, where customer relationships are typically very short. By transforming vast amounts of transactional and behavioural data into actionable insights, DetectX® equips firms with the tools to drive meaningful initiatives and value-driven strategies. 

  • Personalise Products : Use behavioural and transactional insights to create bespoke financial products and tailored products and services providing better value to customers. DetectX assist with identifying cross-selling and up-selling opportunities to maximise value from existing relationships. 

  • Boost Customer Retention: Categorising customer based on behaviour, customers at risk for churn are identified and can be targeted with meaningful, relevant messaging, promotions and other retention strategies to improve the lifetime of a customer at the insurance company. 

  • Understand the Customer Risk Overall: By monitoring, analysing and profiling customers, banks understand the customer behaviour, risk and predicted outcomes. 50+ factors are built into DetectX’s KYC Overall Risk Score component, helping you to understand fraud and AML risks for each customer. 

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Risk Detection and Mitigation